Green Seal, a global non-profit authority on safer and more sustainable products, announced that Mum & You is the first baby wipe product in the marketplace to earn the coveted Green Seal certification.

Green Seal-certified products must meet uncompromising performance standards, while using ingredients that are significantly safer for people and the planet.

Mum & You baby wipes met Green Seal’s stringent standard for personal care products. Green Seal requires baby wipes to be made from 100 percent renewable material and sets strict sustainability criteria covering everything from raw materials to production to packaging. The wipes were screened for carcinogens, reproductive toxins, mutagens, phthalates, parabens, skin sensitizers, and any other toxic ingredients that don’t belong near babies’ bodies. Only the safest, most responsible, and most effective products achievable today are able to meet this standard.

“In a marketplace crowded with unregulated claims about the health and sustainability of products, the Green Seal mark helps consumers make healthier, greener choices with confidence,” said Doug Gatlin, CEO of Green Seal. “By earning independent certification to Green Seal’s rigorous standard, Mum & You has proven their baby wipes are among the safest, greenest and most effective baby products available today.”

“Becoming a new parent makes you more conscious of the environment you want your children to inherit,” said Almudena Rein, Chief Marketing Officer of Mum & You. “What many parents don’t know is that most baby wipes contain plastic, and they take up to 100 years to biodegrade. That’s an incredibly long time and creates a big environmental problem. Our Mum & You baby wipes are plastic-free and biodegrade in 15 days. We are a team of mothers who take pride in providing parents with an environmentally safer solution without asking them to compromise on any aspect of the product.”

Additional products by Mum & You include diapers/nappies that are made using sustainably sourced wood pulp and contain no dyes or lotions next to baby’s skin.

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